Wednesday, February 15, 2017

As Seen on TV


I am proud to report that Bulls patrons are the demographic gold standard among Triangle consumers. A typical fan family is 35-54, 1-2 kids at home, $100K earners, with college + post grad degree. (Scarborough)

We aggregate their eyeballs for our sponsors within the Durham Bulls Athletic Park, paid attendance averaging 545,000 over the past three seasons. That's competitive with other sports teams in the region: Panthers/590K, Hurricanes/500K, UNC/595K (football + men's hoops)

Because we are in the business of family entertainment, our crowd is almost 50-50 male/female. Precisely, it's 53% male, 47% female.

Those gender stats have generated a couple of marketing epiphanies:
...that our marketing is best aimed at "Mom." She may not be the baseball fan in the family, but she casts the deciding vote on family activities. 
...families are maddeningly busy!!!

And that brings me to our current television campaign, promoting mini-plans. Our Family Plan is nine games (about two per month) on dollar hot dog night, with give-away items included, for $76.50 per seat. This is a meaningful way to prioritize and schedule quality time for your family.



Join us at the DBAP! ...watch a ballgame ...visit the playground ...catch a foul ball ...get an autograph at the dugout ...get a hug from Wool E. Bull ...eat a hot dog ...and some nachos and a funnel cake and some frozen custard. Indulge your family. Make family memories. With a FAMILY PLAN. 

Friday, February 3, 2017

Sports Station Propagation


We have launched yet another sports channel, 95.7 FM, The Ticket

It's the home of Dan Patrick, Jim Rome, Appalachian State University sports and NASCAR. If you live in Raleigh, add this to your car radio pre-sets. 

Read more on the Capitol Broadcasting Co. website.

95.7 FM is the sister station to WCLY, 1550 AM. Located south of downtown Raleigh, WCLY has been accident prone. Its tower was felled by a tornado in 2011 and replaced once again in 2016 after a construction mishap. 

We gave the station a makeover with The Ticket rebranding and added FM coverage in metro Raleigh.

Installing the 95.7 antenna on Capitol's Western Blvd. tower.
Photo from the TV5 drone.

While it can be confusing, The Ticket's programming is now available to your ears on AM, FM and the Internet.

AM... 1550
FM...  95.7
FM HD... 99.3 HD3
Online at wralSPORTSfan.com & the WSF app