I am proud to report that Bulls patrons are the demographic gold standard among Triangle consumers. A typical fan family is 35-54, 1-2 kids at home, $100K earners, with college + post grad degree. (Scarborough)
We aggregate their eyeballs for our sponsors within the Durham Bulls Athletic Park, paid attendance averaging 545,000 over the past three seasons. That's competitive with other sports teams in the region: Panthers/590K, Hurricanes/500K, UNC/595K (football + men's hoops)
Because we are in the business of family entertainment, our crowd is almost 50-50 male/female. Precisely, it's 53% male, 47% female.
Those gender stats have generated a couple of marketing epiphanies:
...that our marketing is best aimed at "Mom." She may not be the baseball fan in the family, but she casts the deciding vote on family activities.
...families are maddeningly busy!!!
And that brings me to our current television campaign, promoting mini-plans. Our Family Plan is nine games (about two per month) on dollar hot dog night, with give-away items included, for $76.50 per seat. This is a meaningful way to prioritize and schedule quality time for your family.
Join us at the DBAP! ...watch a ballgame ...visit the playground ...catch a foul ball ...get an autograph at the dugout ...get a hug from Wool E. Bull ...eat a hot dog ...and some nachos and a funnel cake and some frozen custard. Indulge your family. Make family memories. With a FAMILY PLAN.