Wednesday, June 17, 2009

Our new FOWL pole!

The foul pole in the DBAP’s right field corner has been transformed into a FOWL POLE…thanks to Chic-fil-A. CfA is our newest ballpark dining option.

Durham Bulls fans are delighted with the chicken sandwiches, and the CfA spokescows are promoting “eat mor chikin” throughout the ballpark. Co-opting the foul pole is a unique advertising idea. Bovine marketing brilliance! (Bulls' Account Rep Rich Brady deserves some credit, too.)

If you are a CfA fan you know that the restaurants are closed on Sunday. Consequently, we won’t be serving up CfA on Sundays. I certainly respect that.

I have long revered CfA’s success. They have stood firmly on founder Truett Cathy’s faith and principles, seemingly sacrificed 1/7th or better of their market share, yet remained a resounding success in the fast food industry:

“I believe no amount of business school training or work experience can teach what is ultimately a matter of personal character. Businesses are not dishonest or greedy, people are. Thus, a business, successful or not, is merely a reflection of the character of its leadership.” (Truett Cathy)

Read more about the man and his business philosophy. Click here. It’s inspirational!

The current home stand continues through June 22nd. Join us for Bulls' baseball and a Chick-fil-A sandwich.

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BREAKING NEWS...this just in:

The Bulls broke their single game attendance record on Friday night, 6/19. Paid attendance: 11,300. 

Breaking a business record in a record recession; that's a good omen!

Thanks to their employees and family members. I'm pretty sure that their humongous company picnic pushed us over the top.

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