Tuesday, June 3, 2014

Bulls on Parade

The Bulls had a sell-out Saturday night, and the weekend got even better on Sunday morning when I opened the paper...

That Durham Bulls logo was seen by 63 million people! Parade claims to be the most widely read magazine in America. 

Many of our fans were surprised that the story featured a Little League team in Woburn Mass...but that isn't out of the ordinary. Youth baseball teams all across the country wear our gear. The Bulls' insignia is among the most popular, and team apparel accounts for better than 25% of our retail sales. It's the result of a national licensing program, instituted 23 years ago, by Minor League Baseball. Total sales exceed $55 million for all MiLB teams. That's a lot of baseball caps and t-shirts!