Sunday, February 17, 2013
Battle of the Blues
Last week's gargantuan sports story was the Duke-UNC game...for good reason. The ratings in the Raleigh-Durham television market were remarkable as the Blue Devils beat the Tar Heels 73-68. I have some "inside the rivalry" TV ratings from Nielsen and WRAL television:
The regional ACC Network telecast - on TV5 - pulled a 15.2 household rating. The closest competitor was American Idol at 7.6, and that popular show is usually no slouch in the ratings.
A separate production of the game aired nationally on ESPN. Most viewers in the Triangle had a choice of either broadcast, but the ESPN cablecast drew a household rating of 6.2.
These Tobacco Road rivalries are incredibly popular, and it seems the "locals" prefer the regional broadcast over the national brand by an impressive margin.
Posted by George Habel