Monday, October 31, 2011

United we give. United we live.

Companies across the Triangle are rolling out their fall United Way campaigns. The 2011 effort began Monday at Capitol Broadcasting Co.

We are not a huge employer, but our staff has a big heart. CBC was ranked #12 on the United Way’s Impact 100 last year.

United Way is part of our corporate DNA.

CBC United Way boosters: Amy Baker, Wolfpack Sports Marketing;
Luanne Lane, 99.9 The Fan/620 The Buzz & Wool E. Bull

I’ve been involved with United Way campaigns for over a decade. We began with the slogan GIVE UNITED and that has morphed into LIVE UNITED…which combines giving, volunteerism and advocacy. Working with other companies in Durham and the RTP, I have recently seen a great example of that at Syngenta.

The biotech firm surpassed its goal ringing the bell at 103%. That’s the GIVE UNITED part - but hold on - there’s more:

According to Syngenta’s campaign leader Katie Seguin, their staff donated 753 pounds of food to the Inter-Faith Food Shuttle, and 60 of employees volunteered at eight United Way agencies for Syngenta in Action.

That, Ladies and Gentlemen, is an impressive commitment to LIVE UNITED!