Saturday, August 30, 2014

Social (& antisocial) Media

What a week of cyber highs and lows!

We were deeply honored - and downright giddy - on Monday when Good Morning America aired a video clip of our Diamond Cutters dancing grounds crew. 

Facebook likes climbed to 59,000 by week's end with a similar number of views on our YouTube channel. That's fifteen seconds of fame to savor! 

From boom to bust: That blissful broadcast was followed on Tuesday by a viral video of Centerplate CEO Des Hague kicking a puppy. Centerplate is the giant food service company that manages our concessions at the DBAP. Of course, we were the brunt of some antisocial social media. We renounced the act, the actor...and our lawyers are talking. We are on the side of canines. The Bulls hosted three Bark in the Park events to benefit Second Chance Pet Adoptions this season, and we helped Neuse River Golden Retriever Rescue with a fund raiser. The Hague issue is still roiling. An online petition to oust him had 156K signatures at this writing.

Wanting to end this social media commentary on a positive note...
The ALS Ice Bucket Challenge phenomenon has made Internet history raising $101mm as of Friday. I was on the board of the NC association for ten years, and I have a great affection for the patients, families and their advocates at the Jim "Catfish" Hunter Chapter where donations have topped $205K. "Everyone is just blown away. We are feeling very grateful for this unexpected surge of support," per an email from chapter CEO Jerry Dawson. What if this cash infusion sparks breakthrough research that identifies the elusive cause of ALS...and that leads to a cure for this cruel disease? That is the true potential and power of social media!