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Most folks only see the fund raising side of United Way, but there’s considerable work behind-the-scenes to analyze community needs, allocate funds accordingly and hold human service agencies accountable for the money they receive through United Way.
75% of the $17 million raised last year by the United Way of the Greater Triangle came directly from employees contributing to workplace campaigns. That’s hard-earned money from people with generous hearts. I can assure you from personal experience that United Way is most serious about its responsibility to donors.
Speaking of the ’09 campaign, Capitol Broadcasting received a pair of awards for its promotional support at the Durham Performing Arts Center on February 25th.
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Baseball fans love stats and comparisons. Let me apply that to United Way…
As I mentioned, the 2009 Triangle campaign raised $17 million. The same amount was contributed in 2008, but holding your own in a recession is pretty darned good. The Chronicle of Philanthropy predicted that charitable giving would be down 9% last year, so United Way supporters in our community bucked the trend!
How does the Triangle compare to peer communities, ie, Nashville, Austin, Jacksonville? More stats in my next post…