Tuesday, May 25, 2010

The Big Stick

That’s not a tie-dyed T-shirt. It’s the new coverage map for 99.9fm/The Fan. (WCMC-fm) Our sports radio footprint has expanded…to XXL.

99.9fm The Fan/ESPN Radio has a new antenna and more power. Our former transmitting location was in Youngsville, 21 miles north of Raleigh. We’ve moved to Auburn, just nine miles southeast of downtown Raleigh. The antenna and power are higher. Our coverage area is much improved. (CLICK HERE for the particulars.)

Along with the power increase, we’ve added to our programming line-up. 99.9fm/The Fan will carry Carolina Panthers NFL games this fall. Of course, we remain the Carolina Hurricanes flagship station.

Capitol Broadcasting has an impressive sports platform in the Triangle: CBS and Fox sports on TV, wralsportsfan.com on the web, the Durham Bulls, Wolfpack Sports Marketing…even mobile. On the radio, we're at 99.9 on FM with The Fan...on AM at 620 with The Buzz...at 1550 with ESPN Deportes.

Sports radio occupies an important space in this modest empire. To me, it’s the original “social networking” around the topic of sports…long before the web. Lots of info and chatter among passionate fans.

According to the Arbitron radio research firm, listeners (males, 25-54) spend six hours daily with our sports stations. From a marketing standpoint, advertisers are well served by sports radio...connecting with listeners who are very engaged with and loyal to the stations. And we just increased our reach across the Triangle by 49%.

PS - We celebrated with a cake for our engineers, Keith Harrison and Will Patnaud. POWER UP and Congratz!