Monday, March 19, 2012

March GLADness & the Pack

Sports is my business, so I usually try to dial back the fandom. That's not working for me after NC State upset Georgetown Sunday afternoon. I’m totally on the Wolfpack bandwagon. Red shirt. Flags on the car. This is amazing!

It’s been seven years since NCSU was in the Sweet Sixteen and not since the Jimmy V era has a State team posted this many wins - 24. I’m seriously looking forward to NCSU vs. Kansas Friday night from St. Louis.

Check out the Wolfpack section of and our interactive bracket…very sharp.

On the business side, this hoops hoopla coincides nicely with last week’s announcement that Capitol has extended its multimedia rights contract with NC State through 2021.

The NC State/Capitol affiliation is nearly thirty years old, but we’ve added a partner for this new iteration, Learfield Sports. They represent over fifty universities. This enhances our marketing effort on a regional and national level. That’s important as conference footprints continue to expand. College sports was a niche market when I started in the business; now it occupies its own very significant tier in the advertising firmament.

Here’s NCSU's release on the new contract and an interview with NCSU Athletic Director Debbie Yow on 99.9 The Fan.

The future is bright, Welcome Aboard to Learfield Sports...and GO PACK!