Thursday, February 9, 2012

Battle of the Blues

This has not been an especially productive week. A prolonged hangover grips the world of commerce with the Super Bowl and the Carolina-Duke game occurring within three days of one another. If economists measured such things, it would be more bad news.

Here's a local broadcasting tidbit from last night's basketball game: WRAL TV5 logged a 21 rating with its Raycom broadcast. ESPN pulled a 6 in RDU. (Under the ACC's new TV compact ESPN was not blacked out locally; both telecasts were available.) While I'm inclined to give Capitol's mother ship all of the credit, what does it say about the "people's choice" regarding Rayom's Tim Brando vs. ESPN's Dicky V?

The hoops contest was an ACC classic, but my game-day highlight was the promotion we did on 99.9 The Fan. The station gave away a pair of tickets to the game, one to a Duke fan and one to a Carolina Fan. They were required to share dinner and sit together at the game.

Where bitter rivalry is the order of the day, this is our modest contribution to global reconciliation and world peace. The Fan will probably be nominated for the Nobel Peace Prize. (I've booked my flight to Oslo.)

Check out the video...

More on Duke's win over UNC from