Thursday, January 24, 2013

Branding Insights from the Marketing Guru

It’s unlikely that the Fuqua School at Duke University will invite me over for an erudite discussion on brand building. The Minor League marketing model is decidedly un-corporate.

Our brand has been built on a lovable mascot, the ever popular nightly sumo wrestling match, the renowned Dancing Grounds Crew, forty varieties of ice cold beer and Rita’s frozen custard. (And with all of that you get a baseball game!)

It’s a privilege to be in a job where one’s body of work is creating fun and spreading a little joy.  

So, here’s the latest branding idea to come out of the Sports Group at Capitol Broadcasting Company…

The humongous heads were succesfully tested at Sunday's 
NCSU-Clemson game. WARNING: Small children 
may find this disturbing!!!

Those giant heads closely resemble our afternoon sportstalk hosts Adam Gold and Joe Ovies. (Heard daily, 3-7p on 99.9 The Fan.) This cutting edge promotional apparatus has been fabricated to get them face time on ESPN’s College Game Day…which originates Saturday in Raleigh at the NC State-UNC basketball game. Hopefully, they will be an unavoidable, major presence in the background of the ESPN set at PNC Arena.